About

COUOR — pronounced “core” — is the work of John “Conor” Scanlon, who founded the label in 2024 as a continuation of his earlier work under Shorts Archive. Limited by the expectations behind the shorts label, he expanded into something open to grow: a label that could become a world his clothes live in.

The collections reveal the map one location at a time. The Archive is centered on his home state of Florida. His inaugural capsule “Bermuda” reveals the infamous triangle where reality and myth coexist.